Anna Gale is a cosmetics brand that blends scientific research with aesthetic sensibility, offering high-quality beauty products for modern, sophisticated women.
I was responsible for redefining the brand identity of Anna Gale, developing a renewed brand presentation, key visuals, and digital materials aligned with the new positioning.
I created a monogram that reflects both science and beauty: a symbol that feels connected to cosmeceuticals, not too minimal yet not overly luxurious. The goal was to balance professionalism with elegance, creating a recognizable mark that aligns with the brand’s values.
Logo design
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Development of a signature texture for packaging: golden dots combined with a soft pink gradient, symbolizing a blend of science (precision, innovation) and femininity (warmth, elegance)